Salone del Mobile 2025, Milano
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Year: 2025
Design: Regular Company
Client: Artisan
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Collaboration: Neisako studio
Photo: Marko Mihaljevic
Styling: Hannah Vranko
The stand design continues Artisan’s long-standing art direction, reimagining the exhibition space as a stage where furniture takes the lead role. The vision is to compose atmospheres that fuse gallery-like minimalism with the intimacy and warmth of a home.
Drawing on the idea of a dollhouse, the concept presents the interior as a sequence of stylised “rooms” glimpsed from the outside. Five-metre walls, cascading curtains and dramatic lighting set a theatrical mood, while textiles, carpets and soft wood temper the scene with softness creating a dialogue between grandeur and comfort.
This interplay extends into the material palette: the cool sheen of silver-toned lighting fixtures counterbalances the warmth of wood. The chromatic scheme remains restrained oiled walnut, pale oak and Artisan’s signature hues of burgundy, green and beige grounded in natural materials such as timber, leather, stone and metal.
Alongside the spatial concept, Regular unveiled a series of new designs for Artisan, including the Monument mirror collection, the Mela Daybed, the Column table and the Nilu coffee table — pieces that underscore the brand’s ongoing dialogue between sculptural presence and everyday usability.
