Salone del Mobile 2025, Milano
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Year: 2025
Design: Regular Company
Client: Artisan
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Collaboration: Neisako studio
Photo: Marko Mihaljevic
Styling: Hannah Vranko

Artisan exhibition stand at Salone del Mobile 2025, designed by Regular Company, featuring warm wooden furniture, staged rooms with five-metre walls, cascading curtains, and dramatic lighting creating a gallery-meets-home atmosphere.

The stand design continues Artisan’s long-standing art direction, reimagining the exhibition space as a stage where furniture takes the lead role. The vision is to compose atmospheres that fuse gallery-like minimalism with the intimacy and warmth of a home.

Salone del Mobile 2025 Artisan stand designed by Regular Company, showing staged interior rooms, oiled walnut furniture, cascading curtains, and a restrained chromatic palette uniting sculpture and everyday usability.

Artisan exhibition stand. design 2025 Salone del Mobile Milan

Drawing on the idea of a dollhouse, the concept presents the interior as a sequence of stylised “rooms” glimpsed from the outside. Five-metre walls, cascading curtains and dramatic lighting set a theatrical mood, while textiles, carpets and soft wood temper the scene with softness creating a dialogue between grandeur and comfort.

Close-up of the Artisan stand materials including timber, leather, stone, and metal, combined with soft textiles and carpets to create warmth within the minimalist, theatrical exhibition design.

"Artisan Monument mirrors presented at Salone del Mobile 2025 stand, integrated into stylized rooms with cascading curtains, warm wood tones, and a restrained color palette of burgundy, green, and beige.

View of Artisan exhibition stand showing a sequence of dollhouse-inspired rooms, warm wooden furniture, soft fabrics, and dramatic lighting blending gallery minimalism with domestic warmth

This interplay extends into the material palette: the cool sheen of silver-toned lighting fixtures counterbalances the warmth of wood. The chromatic scheme remains restrained oiled walnut, pale oak and Artisan’s signature hues of burgundy, green and beige grounded in natural materials such as timber, leather, stone and metal.

Nilu coffee tables by Artisan arranged in the exhibition stand with warm wooden flooring, soft textiles, and silver-toned lighting fixtures creating a theatrical yet intimate display.

Alongside the spatial concept, Regular unveiled a series of new designs for Artisan, including the Monument mirror collection, the Mela Daybed, the Column table and the Nilu coffee table pieces that underscore the brand’s ongoing dialogue between sculptural presence and everyday usability.

Mela Daybed by Artisan displayed within the Salone del Mobile 2025 stand, styled in a warm, minimalist interior with oiled walnut, pale oak, and soft textiles creating intimate, dollhouse-inspired spaces.